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On January 15, Bosch announced in Beijing that it will launch Bosch Diesel Partner (BDP). The initial goal is to recruit 100 partners nationwide in 2007.
In the years of service and observation in the Chinese market, Bosch has found that as more and more users join the ranks of diesel technology application products and services. How to find more convenient service points, how to complete service projects more quickly, and how to spend more economically have become the focus of many users. The Bosch Partner Program is tailor-made for Chinese users in response to market changes.
The core content of the plan is to establish 100 service stations throughout the country to provide users with the detection of diesel pumps. Once a diesel pump is found to be a problem, the customer can select a new pump at the service station or select a used pump. The used pump is from the user's hand. The pump that is recycled and repaired to fully meet Bosch quality requirements. In this way, users can repair their diesel vehicles at the lowest price in the shortest possible time, greatly reducing maintenance time.
Currently, Bosch Diesel's new system is used in the Chinese market for engines such as Dashii, Xichai, Weichai, Cummins, FAW-Volkswagen (Audi, Bora, Jetta), Yuchai, and Iveco. The old pump that has been replaced from the user's hand will be sent to the Bosch Diesel System Service Center (BDC) for uniform maintenance and adjustment.
It is reported that Bosch has started the Bosch Diesel System Service Center last year, and Beijing, Dalian, Shanghai, Guangzhou, Wuhan, Wuxi, Yangzhou, Jinan and Urumqi have established the center, which serves as Bosch Diesel System Service Partner Program. More importantly, the initial targets will be locked in major cities in the country.
Bosch authorized BDP will receive professional training, information services and market support from Bosch. The Bosch Diesel System Service Center will regularly arrange common rail services, system training and training for the use of testing equipment. The Bosch ESI system has main data for various models worldwide and is regularly updated to provide timely and effective technical information support for the Bosch Sales Service Network. Bosch participates in various forms of exhibitions and other events every year. Each event is an opportunity to enhance the partner brand, and Bosch or Bosch Diesel Systems Service Center will also be held from time to time for Bosch Diesel Systems Partners. Market activities have enabled the popularity of partners to increase rapidly, and partners and customers can be linked through Bosch promotional materials (product information, leaflets, and small gifts).
Of course, not all companies can become BDPs. This requires companies to apply and then Bosch conducts assessments before they can become BDPs. However, BDP is not a lifelong system. Bosch wants to visit the BDP regularly and irregularly, and it needs to maintain a good image and complete certain achievements.
Obviously, a good image, low price, and excellent service will benefit consumers. At the same time as consumers benefit, Bosch's diesel system will be promoted so as to create market advantages beyond direct competition between products.
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